The Relevance Platform, Coveo, announced that it acquired the AI-powered personalization firm for merchandising teams, Qubit, to accelerate its geographic expansion into the UK as well as European markets.
The combination of Coveo and Qubit’s eCommerce experience will provide robust innovation solutions for retailers to compete as the digital shift steadily accelerates. It will help them to meet new customer expectations around relevance mad possible via AI.
Additionally, the combination of these technologies will help brands to drive customer lifetime value, from acquisition, conversion, and retention. This will enable merchandisers to seamlessly deploy their promotions, test what is working, and iterate accordingly.
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