Contextual advertising company GumGum has secured $22 million in Series D funding. The latest round of funding was led by existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures. The ad-tech company is looking forward to capitalizing on the decline of the cookie in online media. It will also focus on the acquisition strategy. As a result of the funding, leading global marketing executive Lisa Licht has joined its Board of Advisors.
GumGum has been bullish on contextual advertising and has invested heavily in the image and natural language technologies needed to accurately and safely target audiences without user data.