Contextual advertising company GumGum has secured $22 million in Series D funding. The latest round of funding was led by existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures. The ad-tech company is looking forward to capitalizing on the decline of the cookie in online media. It will also focus on the acquisition strategy. As a result of the funding, leading global marketing executive Lisa Licht has joined its Board of Advisors.
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GumGum has been bullish on contextual advertising and has invested heavily in the image and natural language technologies needed to accurately and safely target audiences without user data.
Source: https://techcrunch.com/2020/02/13/contextual-advertising-company-gumgum-raises-22m/
