Contently, the content marketing solution provider has recently announced the launch of the Content Value dashboard. It is an analytics tool that measures the impact of a content piece – helping marketers to prove their ROI. This solution is a part of Contently’s content marketing analytics suite. Businesses can quantify how much organic search traffic from content is required per month.
It is no secret that Google rankings prioritize expertise and authority. Thus, many brands are struggling to gain a better Google search ranking through their content marketing programs.
As mentioned by Cyrus Park, head of product at Contently – “We’re just making it easier for you to capture that value, analyze it, and make the best possible decisions for your company moving forward.”