Comscore has recently announced improved brand suitability protections that would provide brands with greater precision – in identifying contextually relevant and safe content. The segments are available for different demand-side platforms, which will put the control back to advertisers. This way, they can run their ad campaigns with content that is genuine for them.

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Besides, marketers can now reach specific demographics, behavioral, TV, and OTT users across mobile, desktop, and CTV. The company noted the 15 segments are available in high/medium/low-risk variations. This includes hate speech, crime, and violence, adult content, human rights violations, online piracy, etc.


Source: Martechseries