Comscore has recently announced improved brand suitability protections that would provide brands with greater precision – in identifying contextually relevant and safe content. The segments are available for different demand-side platforms, which will put the control back to advertisers. This way, they can run their ad campaigns with content that is genuine for them.
Besides, marketers can now reach specific demographics, behavioral, TV, and OTT users across mobile, desktop, and CTV. The company noted the 15 segments are available in high/medium/low-risk variations. This includes hate speech, crime, and violence, adult content, human rights violations, online piracy, etc.