Comscore has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK.
According to Comscore, the video platform would provide advertisers full-cycle enablement for their YouTube investment, including planning and measurement. It will also provide content owners with a comprehensive view of their CTV material as well as that of their competitors. The solution now integrates YouTube traffic sharing measurement, which fully informs video investment strategy across all devices and demonstrates genuine viewership.
Video Metrix Multi-Platform CTV measuring will continue to grow into new areas across Asia and Latin America over the coming months.
