Comcast Advertising has launched its Signal Authentication Service. It aims to provide measurement companies and platforms with a reliable identity signal that can be used across multiple privacy-forward use cases. The service has improved the validation of cross-platform signals to address the current industry challenges regarding inaccurate reach and frequency analysis.
Partners can now submit ad logs, web analytics, or attribution data and receive back authentication that the ad exposures or events have been delivered to an authorized residential household, ensuring precise measurement. Comcast Advertising is leveraging Blockgraph technology to provide a solution that offers a level and standard of accuracy for linear and streaming TV measurement across
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