Coca-Cola has unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight.
Coca-Cola Creations will take Coca-Cola’s brand and lend it to new brands, driven by collaboration, innovation and cultural communication. With a limited edition, sequential release, Coca-Cola Creations will introduce new products and feed them all over the visual and digital world. Coca-Cola Creations was developed under the “Real Magic” brand platform, which was unveiled in late 2021.
According to the Coca-Cola team, they took a “fresh approach” to product development, bringing together global teams across marketing, creative, tech, design and liquid innovation to co-create the Starlight product.
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