CM Group, a family of Martech companies focused on email marketing and multichannel campaign management, acquires Selligent Marketing Cloud, an omnichannel marketing cloud platform based in Brussels. This is CM Group’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC.
This purchase extends CM Group’s lead as the largest family of multichannel marketing and email companies within the Martech field.
CM Group also owns Campaign Monitor, Sailthru, Emma, Delivra, Vuture, Liveclicker, and now Selligent. The company has more than 70,000 customers and facilitates more than 180 billion consumer connections annually. With the new acquisition, CM Group’s annual revenue will exceed $250 million.
