The martech consulting firm Clevertouch has recently announced the release of Momentum software for the Salesforce Marketing Cloud. This is to optimize email workflow for B2B marketers.
This software was built based on market pain points to increase email usage and ROI. Besides, it will provide different controls via the automated approvals process.
Thus marketers will be able to tackle and approve email in a single interface without any coding or HTML skills. The company expects this initiative will ease marketers’ difficulties with martech and can streamline automated operations.