Christmas advertising is drowning in marketers’ fake tears

Christmas advertising is drowning in marketers’ fake tears-01

There’s a typical Christmas effect that always has sales executives accessing the bright red “John Lewis” joystick. An increasing number of researches over the years clearly show that emotionally focused brand building works best to deliver long-term demand to finally sink. The ongoing goal where brands pass each other to promote a bit, while overstepping their traditional social obligations, still stands. And there is an 18-month epidemic to soothe the industry still wet with additional fake tears.

At the very top of this year’s equestrian Christmas tree is Coca-Cola and its celebration of “real magic of human communication”. The company still plans to run its Holidays are Coming ads alongside its new, generic work.

Read More: https://www.marketingweek.com/christmas-marketers-losing-way/

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