Only 5% of CMOs consider themselves to be high achievers, the lowest of any C-suite role. In contrast, more than half (55%) of CEOs consider themselves high performers, followed by 35% of chief financial officers, revealed a Deloitte study.
However, the lack of confidence among CMOs is more perception than reality. Most C-suite members perceive the CMO to be performing at a much higher level than they see themselves, particularly in areas such as demonstrating financial impact, customer expertise and initiating collaborative efforts.
In some key areas such as digital transformation (1%) and product road map development (3%), the CMO is nearly invisible. However, the CMO is generally seen as the owner of the marketing strategy (46%) and new markets (42%).