Global provider of enterprise automation technology Centro announced the acquisition of QuanticMind, a developer of predictive advertising technology for digital channels. QuanticMind’s martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization.
Shawn Riegsecker, CEO of Centro, says, “Centro is far ahead in building for marketers the most comprehensive omnichannel digital advertising platform. QuanticMind drives our vision by enabling us to weave PPC and search advertising seamlessly alongside all other digital capabilities.”
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