Cavai, the conversational advertising cloud technology, lately declared a new collaboration with content provider, Orage Publishing. With over 100 sites spanning technology, music, home, sports, lifestyle, and gaming, Orage touches over 10 million unique users within a month in the Nordic zone.
Orage has multiple newsrooms across the region including Sweden, Finland, Norway, and Denmark. In 2018, it started Techradar.com with regional content in the Nordic languages. Techradar is said to be the leading tech news in the UK and number eight globally, with more than 40 million monthly readers.
Nordic Sales Manager at Orage, Thomas Bjällhag, said the ads are seamlessly blended and nearly are native-looking.
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