Captello Announces Silver Level Partnership with Adobe Marketo to Transform Lead Management at Trade Shows and Events

Captello, a lead capture solutions provider, has announced its new Silver Level partnership with Adobe Marketo.

This collaboration aims to improve firms’ capabilities using Marketo at trade shows and events by integrating Captello’s Universal Lead Capture app with Adobe Marketo’s marketing automation platform.

The integration ensures that no lead is left behind. It allows real-time data transfer from the trade show floor to Marketo. This streamlines lead distribution and follow-up activities.

The integration also allows for capturing detailed lead data. It includes custom data points the company defines, which is important for lead qualification and nurturing in Marketo.

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The tools for calculating event ROI and improving campaign management through Marketo integration ensure that every marketing effort is accounted for and every success is accurately measured.

Read more – Captello Achieves Silver Level Partnership with Adobe Marketo, Elevating Event Lead Capture with Seamless Integration