According to a press release, ISpot.tv, a media measurement company, has partnered with Camelot Strategic Marketing & Media for an extended period of time. The partnership will make iSpot the clients of the media agency’s preferred video and TV measurement partner.
The TV ad measurement products from iSpot, including their cross-platform unified and verified streaming capabilities, will be available to Camelot’s clients. The company’s tools are used by a variety of streaming publishers and platforms for on-screen ad verification, audience de-duplication, and co-viewing metrics.
The agreement comes as streaming measurement remains hazy and broadens iSpot’s business model into the agency sector. Over 600 brands, including 85% of the top 50 television advertisers, are covered by the company’s brand-direct business, which has historically been its main focus.
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