Camelot declared its ‘Moment that Matter’ marketing platform to help boost its second-highest annual sales. Value sales reached £8.19 bn in the 12 months. Camelot has invested in marcomms activity that hits moments of national significance to drive “relevance, positivity, and participation.” Camelot’s promotional activity in the past financial year included the ‘Big Jubilee Street Party’ and the ‘Big Night of Musicals’ in Manchester, celebrating musical theatre for 12,000 players. Reinvestment in the brand has remained high after the marketing team demonstrated to stakeholders that the expenses and expenditures delivered meaningful results.
Read more: Camelot credits investment in brand after spike in sales
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