CallRail, the AI-powered lead intelligence platform, has announced AI-driven, self-reported attribution capabilities as a part of its innovation program, CallRail Labs. With this capability, businesses can use conversational AI to listen, understand, and report when customers share important information about the often hidden upper funnel factors and stimulus that prompted their engagement or purchase decisions.
Also read: How Businesses Can Boost Account-Based Marketing with Conversational AI
The introduction of AI-powered self-reported attribution takes attribution to new heights. It offers unparalleled access to deeper insights into the buyer’s journey and the impact of indirect marketing channels. At present, the advanced features of CallRail Labs are only available to Premium Conversation Intelligence customers.
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