As per a HubSpot study, a slide-in CTA has a 192% higher click-through rate. Meanwhile, with smart CTAs, it is personalized based on where the webpage visitor is in the buying process.

The placement of a call-to-action (CTA) button on the website can make a difference in terms of boosting clicks. Slide-in CTAs and Smart CTAs are some of the ways the audiences will be attracted to your site. In the case of slide-in-CTAs, they are usually placed in the bottom-right corner to be visible at the end of the page.

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