BuzzFeed Inc. and Taboola, a platform that powers recommendations for the open web, have announced a new collaboration.
According to the agreement, Taboola Feed, an integrated feed that offers readers personalized content for a more engaging experience, will be used by BuzzFeed, Inc. The premium news brands from BuzzFeed, HuffPost and BuzzFeed News, will embed Feed. Additionally, BuzzFeed, Inc. will consider the possibility of implementing additional Taboola services, such as Taboola News.
The collaboration will integrate BuzzFeed content to Taboola’s substantial readership on mobile devices. Taboola Newsroom will also be adopted by BuzzFeed Inc.
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