BrightEdge has released new data that shows how Google’s AI-enabled Search Generative Experience (SGE) will impact companies and their bottom line.
Google is expected to launch SGE, which uses AI to improve its search capabilities. With SGE, Google can analyze each search in detail and offer an opinion, giving users a deeper understanding of the context, sentiment, intent, and nuances of their search queries.
BrightEdge has been using a new technology called BrightEdge Generative Parser to measure and track industry-by-industry patterns accurately within Google’s SGE results.
They evaluated thousands of representative keywords across nine industries to determine how significantly SGE will impact search strategies by industry.
To determine how significantly SGE will impact search strategies, BrightEdge has evaluated thousands of representative keywords spanning different industries and markets.