Brightcove Partners with Google Ad Manager to Improve Ad Monetization


Brightcove, a streaming technology company, has partnered with Google Ad Manager to improve its Ad Monetization service. This integration will help its customers drive monetization and revenue from their video content by providing more streamlined ad revenue operations. The collaboration will also enable Brightcove to serve additional impressions to larger audiences for its customers.

This partnership will allow Brightcove customers who use Google Ad Manager or Ad Manager 360 to drive competition for higher CPMs. They can also access Google’s programmatic ad marketplace to unlock additional demand for its customers’ ad inventories and manage their video inventory with additional demand via Google Advertising Exchange (AdX).

Read more – Brightcove Partners With Google Ad Manager to Expand Its Ad Monetization Service

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