Brightcove acquires Leading Audience Insights Company, Wicket Labs

Brightcove acquires Leading Audience Insights Company_ Wicket Labs

Brightcove Inc. (NASDAQ: BCOV), the global leader of video for business, announced the acquisition of Wicket Labs, an audience insights company that gives users visibility into content and subscriber analytics.

With the acquisition of Wicket Labs, Brightcove customers will have access to content and subscriber insights to make data-driven decisions to improve subscriber acquisition, conversions, engagement, and retention. 

These insights will provide organizations greater understanding of audience dynamics, sources of new subscribers, the subscriber journey, and how to increase subscription revenue through data visualizations and dashboards. This acquisition accelerates Brightcove’s commitment to artificial intelligence and machine learning to provide customers with deep insights to stay competitive and grow their business.

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