Bridg Adds Infutor Consumer Identity Data to its Customer Data Platform 

Bridg Adds Infutor Consumer Identity Data to its Customer Data Platform

Bridg Customer Data Platform (CDP) selects Infutor’s digital consumer identity data to extend the digital reach and improve consumer identification.

Bridg will improve its market-leading identity resolution capabilities with data from Infutor’s digital solutions suite like hashed emails and mobile ad IDs. This will help the enterprise brick-and-mortar retailer clients and CPG brands identify, understand, and engage unknown in-store customers.

Identity resolution services of Infutor provides marketers and brands with the trusted foundational identity data needed to boost their first-party data and complete a 360-degree view of their customers.

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