The through-channel marketing automation firm, BrandMuscle, has recently announced its strategic partnership with Widen, the digital asset management (DAM) software company. This is to provide enhanced brand management solutions for the big enterprises that market with the help of local channel partners.

Both organizations have also worked with each other in the past. During that period, they had channeled their efforts in the direction of providing products for supplying the marketing requirements of their clients.

With this new integration, the companies will be able to set new enhancements related to their respective TCMA and DAM platforms.