Brand Metrics has partnered with Avid Collective. This partnership aims to provide insights into the success of native content campaigns. Avid’s partners can now calculate the impact of campaigns and understand brand uplift across the marketing funnel.
Also read: Strategies to Develop an Optimized B2B Marketing Funnel
This includes brand awareness, consideration, preference, and action intent. The partnership will help Avid measure the usefulness of its native content campaigns on written content across its network while supporting its publisher network’s implementation.
Read more – Brand Metrics partners with Avid Collective for native content insights
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