Boostr, an advertising management platform, has announced a strategic partnership with DanAds, a self-serve and advertising automation technology provider. The partnership aims to fully integrate Boostr’s ad management platform with DanAds’ self-service advertising automation tools. This will allow global media companies to automate the self-service sales process.
This integration will streamline the workflow for broadcasters, media companies, retail media networks, and digital publishers selling across various channels. The collaboration is expected to improve Boostr’s ability to help clients drive profitable growth in the digital advertising landscape, offering a holistic view across direct-sold and self-serve channels. The partnership empowers media companies with comprehensive solutions and industry-leading revenue management capabilities.
Read more – Boostr Announces Strategic Partnership With DanAds to Power Self-Service Advertising Management Technology
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