BlueRibbon Software Teams up With Pariplay for Better Player Experience

B2B marketing platform, BlueRibbon Player Engagement Platform, BlueRibbon Software, Pariplay
BlueRibbon Software Teams up With Pariplay for Better Player Experience

B2B marketing platform provider BlueRibbon Software has entered into a strategic partnership with a content aggregator, Pariplay. As a result of the collaboration, Pariplay will use the BlueRibbon Player Engagement Platform on top of its Fusion content aggregation platform. Partner operators working with Pariplay will be able to create content-agnostic jackpots across global regulated markets. The BlueRibbon Player Engagement Platform, enhances player loyalty and brand differentiation, giving Pariplay operators the capability to create bespoke player solutions as per their objectives.

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The collaboration with BlueRibbon will offer enterprises support for the Fusion platform proposition. It is designed to provide operators with games as well as back-office tools that improve player acquisition and retention.