Blueconic, the customer data platform, has raised $13 Million Series B round of funding, led by Spring Lake Equity Partners, along with Sigma Prime Ventures and some angel investors. As per the CDP Institute and International Data Corporation, investing in CDPs is estimated to be in billions of dollars in the next three years.

Blueconic consumers have already adopted the CDP to release their data and transform the businesses. The company stands apart from other CDPs and their capability to store and segment data smartly. Bart Heilbron, CEO of BlueConic said, “In an era of consumer privacy regulations like GDPR and CCPA, brands are unprepared to orchestrate individualized marketing for every stage of the customer lifecycle while also respecting individual privacy.”