The deprecation of third-party cookies, as well as other privacy-first initiatives that limit the use of third-party data, has ushered in a pressing need for businesses to give business users more access to first-party data in order to engage customers and expand their businesses.
Yet only one out of every 20 marketers believes they’ve tapped into more than 80%* of the potential of first-party data, leaving the great majority woefully unprepared.
BlueConic, a pure-play customer data platform (CDP), has created an online first-party data readiness examination to help firms assess their readiness for a post-third-party cookie world and get them started on their journey.
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