Blockboard, an outcome-based marketing (OBM) platform, has declared a new campaign performance capability. It allows the use of sales-driven CPA campaigns, offering clients cost-per-acquisition (CPA) outcomes.
The platform was founded by industry-leading digital experts. It uses proprietary blockchain technology to identify and engage with real audiences who have been pre-qualified as the highest possible prospects.
Blockboard assures better CTV performance results by removing the middleman tech tax that lowers working dollars. It also ensures no extra costs for fraud verification, ad serving, or data platforms.
The new CPA capability is available for both account-managed and self-service clients and comes at a time of significant growth for Blockboard.
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