Simpli.fi, the agency management software and programmatic advertising software, announced that it has received a significant investment from Blackstone at a valuation of US $1.5 Billion. Alongside existing investor GTCR, Blackstone has become a majority shareholder in the firm.
The suite of ad buying software, as well as the mission-critical workflow of Simpli.fi, enables media groups and agencies to manage their core operations more efficiently.
Additionally, the suite of software allows companies to execute high ROI omnichannel ad campaigns. With this investment, Simpli.fi aims to drive further product innovation and expansion of its platform, both organically and through a targeted acquisition strategy.
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