Bazaarvoice Inc., the product reviews and UGC solutions provider has recently announced
its acquisition of Curalate. This will establish an offering to the growing visual commerce
trend, where customers buy user-generated visual content.

UGC has become more crucial than ever before, as more people are turning to e-commerce
as a result of the COVID-19 outbreak. They are referring to images in reviews to carry out
online shopping with confidence.

As Keith Nealon, CEO at Bazaarvoice, “Our acquisition means brands and retailers can take
advantage of the huge consumer appetite for visual content and social shopping. They will
benefit from the most engaging and effective ratings and review content, expertly delivered
through partnerships with the world’s major social platforms.”

Source: Martechseries