An engagement marketing startup called Banzai has announced that it will go public via a SPAC. In addition, Hyros, a startup that focuses on attribution in marketing and advertising, is being acquired by Banzai.
Hyros is being purchased by Banzai for USD 110 million, and the combined, publicly-traded company estimated that it would be worth USD 380 million. Additionally, it is acquiring USD 100 million to support upcoming activities. Banzai International, the merged company, will trade on Nasdaq (specifically its Capital Market tier).
The SPAC in charge of the transaction is known as 7GC & Co Holdings; it was formed through a collaboration between Jack Leeney’s 7GC Technology Growth Fund and Hennessy Capital.
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