Independent digital marketing agency BAM Strategy has launched a new relationship with Sounder, an audio intelligence platform that develops data solutions to enable podcast monetization, brand safety, contextual targeting, and discoverability.
The firm will use Sounder’s Audio Data Cloud, which Sounder will deliver, along with tools for market intelligence and contextual insights, to assist BAM Strategy’s clients in finding brand-safe, pertinent audio placements for advertising campaigns.
In order to give its clients more insight and transparency across a larger spectrum of content than was previously available, BAM Strategy plans to incorporate Sounder data and technology into its customer journey, media planning, and contextual targeting strategies.
Read More: BAM Strategy Names Sounder Its Market Intelligence Partner for Audio Advertisers
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