B2B marketers need to understand webinars today and its changing role. A webinar is a stapling tool being used in marketing in innovative ways. With proven tactics, webinars are used to accelerate a company’s marketing, sales, training, and client engagements.

B2B marketers prefer webinars as one of the top content types that are highly engaging, often consumed, and help them evolve. According to a report, webinars have been beneficial for lead generation, sales enablement, ABM efforts, and more. It has been observed marketer in a webinar connect personally- they do not talk ‘at’ people, they interact and validate things with data. Besides, they reuse their content to create follow-ups.

Source: https://www.martechadvisor.com/articles/interactive-marketing/the-changing-role-of-webinars/