B2B autonomous demand generation platform Metadata has secured $6.5 million in a Series A funding from Resolute Ventures with participation from Greycroft, York IE, Stormbreakers, and others. The newly raised capital will be used to expand the company’s product capabilities and scale its go-to-market motion.
Metadata automates key marketing tasks to help B2B companies scale their demand generation efforts. The platform has been used by popular firms like Zoom, Pendo, Udacity, and Vonage. The company’s new product MetaMatch enables advertisers to build and target custom audiences on Facebook, LinkedIn, and in various programmatic displays.