Aurora Mobile Limited, a provider of customer engagement and marketing technology services in China, has announced to launch a mobile ad mediation platform to help developers improve monetization efficiency.
The Mobile Ad Mediation Platform, according to the business, is designed to answer developers’ advertising revenue difficulties. Aurora Mobile Ad Mediation Platform allows advertisers to fully compete in bidding for the many ad platforms accessed by apps, and the highest price wins.
Aurora Mobile claims that the Ad Mediation Platform supports all major ad formats, including open-screen ads, interstitial ads, and banner ads, and may be used in a variety of app monetization scenarios.
