AttentionX integrates attention predictions with one of the largest creative databases, marking a first in advertising for global brands like Mars. This innovation uses CreativeX’s expertise in creative measurement across vast ad collections and Realeyes’ leadership in attention measurement based on extensive human test data.
Also read: Dynamic Creative Optimization for Managing Marketing Campaign Performance
By scoring every ad for attention performance and offering AI-driven improvement recommendations, AttentionX aims to improve creative effectiveness and boost sales impact. Mars has applauded this collaboration, which is seen as a transformative step towards linking creative quality with attention metrics and long-term sales outcomes.
Read more – CreativeX and Realeyes Join Forces to Launch AttentionX
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