Astute Acquires Socialbakers to Reinforce Customer Experience Offering the Social Media Marketing

Astute Acquires Socialbakers to Reinforce Customer Experience Offering the Social Media Marketing

Two industry leaders, Socialbakers and Astute join forces to provide a unified omnichannel platform for CX management and AI-driven insights for global brands.

Astute, Inc. a leading customer engagement platform, announced its acquisition of Socialbakers, a leading unified social media marketing platform. This acquisition is bound to allow global brands to manage content, research, engagement, social listening and VoC in a common software-as-a-service (“SaaS”) platform.

Read More: Defining One Customer Journey per Customer is now Business-Critical

The Socialbakers’ latest AI-powered social media marketing platform is used by more than 2,500 enterprise and mid-market brands around the globe. Socialbakers’ SaaS platform allows brands to reach and engage with the audience across social media channels through one unified platform.

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