Around 8 in 10 (78%) Asian TV content viewers are streamers, compared to 65% of TV content viewers overall. The viewership is being driven by the demand for international content that was generally unavailable or expensive to subscribe to stateside, and the programming and marketing challenge the pay-TV industry faced in serving a culturally and linguistically diverse consumer segment.
Netflix is the leading provider of Asian content ( 39%) followed by TV services like Sling TV and Directv Now.
The report titled FOCUS Asian: The Media Landscape 2019 further highlights how the average Asian TV content viewer spends more than half (52%) of their viewing time with streamed content, while just 39% of content is watched live through traditional TV platforms. Moreover, one in four Asians streams all their content.
