Apteco has announced that it is working with Syniverse to provide a WhatsApp Business platform for businesses in Europe and beyond. This partnership allows businesses to use the WhatsApp Business API as an integrated channel to personalize the messages that customers choose to receive.
With the new integration, PeopleStage campaign software, Apteco clients can edit, customize, and stream WhatsApp messages and seamlessly integrate them into an existing channel mix. Integration is enabled by connecting to the configuration interface of Syniverse’s CPaaS Concierge Software-as-a-Service (SaaS) application interface. Next to SMS and Mobile Wallet, WhatsApp Business platform is already the third mobile-based channel Apteco has provided to us in partnership with Syniverse.
Syniverse has announced its publicity plan for a merger agreement with M3-Brigade Acquisition II Corp. (NYSE: MBAC). On January 10, Syniverse and MBAC announced that a special MBAC shareholders’ approval authorization will be held on February 9, 2022.
Read More: https://martechseries.com/sales-marketing/marketing-automation/apteco-syniverse-collaborate-to-offer-whatsapp-as-a-channel-for-marketing-automation/
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