AppsFlyer has expanded its Data Collaboration Platform (DCP) by integrating with AWS Clean Rooms from Amazon Web Services. This integration aims to address challenges brands and commerce media networks face. This includes inadequate data accessibility, audience segmentation, and omnichannel performance measurement.
Using AWS Clean Rooms, brands can target relevant cohorts on the commerce media network without moving data from AppsFlyer’s DCP. This integration allows advertisers to allocate their budgets more efficiently and maximize the return on their marketing investments.
Also read: How CRM Enhances Sales and Marketing Collaboration for Business Growth
It also allows commerce media networks to gain audience insights, improve targeting, and achieve revenue growth.
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