The mobile attribution provider AppsFlyer has recently announced its first-to-market
partnership with Facebook Audience Network. This will drive optimization and bring
campaign-level IAA return on advertising spend (ROAS) measurement option to the app
developers.
The company can generate revenue by a cohort of users from the Facebook Audience
Network into the user acquisition source. This will enable the developers to optimize their
user acquisition strategy, ensuring long-term engagement.
As per Mat Harris, Product Management Director at Facebook Audience Network – “With
measurement being the precursor to optimization, together with AppsFlyer, we’ve taken
the initiative to create a product that helps game marketers and publishers understand the
effectiveness of ad campaigns they run on the Audience Network platform.”
