AppLovin’s Strategic $50 Million Investment in Flip’s Series C Funding

AppLovin's Strategic $50 Million Investment in Flip's Series C Funding

Flip, the social commerce platform is relaunching its marketing platform for brands using AppLovin’s AXON technology.

AppLovin has opened its AI advertising engine to Flip brands via AXON Connect. It will help them get more clients and drive more sales. Furthermore, the partnership allows Flip to expand its audience network to AppLovin’s 1.4 billion daily active users (DAUs) on behalf of all brands on Flip.

Flip raised $144 million in a Series C funding round. AppLovin invested $50 million. The funding round was led by Streamlined Ventures, bringing the company’s pre-money valuation to $1.05 billion.

Read more – AppLovin and Flip Announce Flip To Launch Ad Marketplace for Merchants Using AppLovin’s AXON Technology

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