An ecommerce enablement platform called AppHub announced that it had purchased REVIEWS.io. REVIEWS.io, founded in 2012 by Callum McKeefery and Nicole Albano, helps businesses increase the power of their customers’ voices to boost sales and develop brand trust.
The deal, which is AppHub’s eighth and largest acquisition to date, is supported by a USD 60 million growth investment from Silversmith Capital Partners. McKeefery will become a member of the AppHub Board following the acquisition.
“The combined platform addresses a range of pain points for ecommerce businesses, including marketing, conversion, logistics, and now reviews. This puts it in a good position to serve both SMB and enterprise customers,” said Arjun Batra, co-founder and co-CEO of AppHub.
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