Amplitude Inc., a digital optimization platform, has announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).
According to Amplitude, when combined with analytics, the new platform allows customers to become more operationally effective, make better, faster decisions, and boost customer engagement.
The purpose of CDPs, according to the firm, is to collect data leading to insights that allow for data-driven decision-making and better consumer experiences. Amplitude CDP is already available in the early access programme for Amplitude customers, and it will be widely available later this year. Customers will be able to stream Amplitude CDP for free.
Read More: https://www.martechcube.com/amplitude-announces-new-customer-data-platform/
