Global advertising technology company Amobee has enhanced its programmatic solution for buying digital-out-of-home (DOOH). This will help advertisers execute global DOOH campaigns alongside digital, TV, and social on a single platform.
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This enhancement includes a partnership with Place Exchange for DOOH video support and new self-service integration with Vistar Media for video and displays DOOH formats. It will enable advertisers to activate global programmatic display and video DOOH campaigns directly from the Amobee platform with premium inventory from Place Exchange and Vistar Media.
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