Amazon is expanding its cost-per-click Sponsored Products advertisements to include placements on select third-party apps and websites, according to an announcement by the company.
The ability to place content across partner websites, such as Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis brands like Mashable and Lifehacker, is now available to advertisers using Sponsored Products ads. The relevant page context and current cost-per-click parameters determine where ads will appear.
The move comes as the e-commerce giant’s advertising business continues to expand and comes after efforts by Amazon to strengthen its ten-year-old Sponsored Products ads offering.
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