Amazon affiliates – that includes different influencers and publishers, is now charging lower commissions from their affiliate link sales. This will be effective on April 21, 2020. CNBC recently reported that the Amazon Associates program would cut varied commission rates spanning various product categories. This could harshly impact content creators and influencers who rely on Amazon affiliate for their revenue streams.
Amazon is set to maintain direct relationships with the publishers, cutting out the third-party affiliate networks. The COVID-19 crisis has lead to higher consumer demand, which has affected many Amazon sellers. With a shortage of inventories, many marketers have pulled back advertising.