According to an earnings report, Amazon’s advertising revenue increased 22% year over year in the second quarter to USD 10.7 billion, outpacing that of its digital competitors.
The implementation of new, more advanced machine-learning models, which aid brands in engaging previously unaddressable audiences, was partly responsible for the double-digit gains. Amazon claims that the signal loss brought on by the anticipated deprecation of cookies next year makes its performance-based advertising capabilities appealing.
Additionally, Amazon bragged about the audience-based targeting and other richer media formats coming to “Thursday Night Football” on Prime Video. This fall, Amazon will broadcast the first NFL game scheduled for Black Friday in order to better connect its content and commerce experiences during the crucial holiday period.
Read More: Amazon ad sales jump 22% as tech upgrades improve brand performance
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